Zürich Slides

Birkenstock is a German footwear brand known for its high-quality, comfortable, and ergonomic sandals and shoes. The brand emphasizes craftsmanship and sustainability, gaining global popularity for its distinctive cork-footbed designs.

• Birkenstock sandals gained immense popularity during the 1960s and 1970s as part of the hippie movement.
• The brand achieved a major milestone in sustainability by incorporating environmentally friendly materials and processes in its production.
• Global expansion with flagship stores in major cities like New York, Paris, and Tokyo.
• Birkenstock acquired by LVMH in 2021

• 2018 - German Design Award - Awarded for outstanding product design and innovation in the footwear industry.
• 2016 - Red Dot Design Award - Recognized for high-quality design and inventive approach in their product lines.

• Birkenstock x Rick Owens - A high-end designer collaboration that combines Rick Owens' avant-garde style with Birkenstock's classic designs, resulting in luxurious and unique footwear.
• Birkenstock x Valentino - A collaboration with the luxury fashion house Valentino, introducing high-fashion elements to Birkenstock's iconic sandals.
• Birkenstock x Proenza Schouler - An exclusive collaboration with the New York-based fashion label, bringing modern, sleek aesthetics to Birkenstock's traditional designs.
• The Tokio mules and Milano sandals are finished in Dior gray and adorned with embroidered flowers, references to the heritage of the French house.

• Founder : Johann Adam Birkenstock

• Oliver Reichert (CEO & Director)